How to Build an Effective Crisis Communication Plan

Communicating an ongoing crisis is a mammoth task for any business. Even more so in the time of a pandemic like the novel coronavirus. Unless you have a detailed crisis communication plan in place, the lack of clarity and information might put your frontline support reps in a tight spot when they are trying to reassure your customers. 

To help you build one, we’ve invited Parker Trewin, the VP of corporate communication at Freshworks, to share some guidelines and rules on drafting an effective crisis communication plan.